As a music producer in the Los Angeles area I have seen a lot of artists as well as labels and big time studio's come and go. For some people they were just done with the music business and decided to do something new while others were pushed out. I am one of the lucky ones I have been producing since the age of 21 and I am now 32 years young. Things are different from the times when albums sold 8 million copies without even trying, so what happen? I feel that the fans and the artists and in some cases the producers have been neglected.
Major record labels have been getting greedier finding new ways to rape artists and producers. How can you blame the Internet for record sales being down? As of today there are 600 million people on Facebook if only 50 million of them brought albums that is still good money. Major labels do not know how to connect with the people anymore. Let's face it the music on the radio sucks and the labels have lost control and they do not know what to do next.
That is why as a music producer you have to be up on your game right now. Since 2001 I have seen so many producers, be it know or unknown make the transition to selling beats online. For some major producers they looked at it as a smack in the face and this showed me they know nothing about making money they only know how to make beats. It's not their fault the labels kept them busy so they would not figure out how the system works. Now you have these once hot producers stuck with nowhere to go sitting on millions of dollars worth of beats. These once hot music producers, have no idea how much money is online so some choose to bash the whole Internet.
The one thing I have learned in my life is you cannot let pride keep you broke. Some producers feel they have to come online and sell beats for crack head prices. That is up to you and how you want to brand your product online it's all in your marketing. The myths about selling beats online are started by people who never even tried to sell beats at all. This is the best time to get beat sales online and offline like never before. Recording artist, out number music producers online 500 to 1 so you always have new clients. You just have to know how to communicate with them and build trust. The Internet allows you to be everywhere every time twenty-four seven three sixty-five days out the year. Now tell me wouldn't you like to be apart of that?
I have been in the presence of billion dollar Internet marketers from around the world and they say the same thing before you decide to sell any products online have a plan. I agree with that 100% as a music producer that has seen 16 year olds sell beats online and make any where from $8,000 to $15,000 a month they all had one thing in common they had a plan.
In conclusion, like it or not the Internet has changed the music business as we know it. This has to be the best time ever to be a music producer no more working on other people terms and being told what you can and can't create. Remember life is about taking risk and daring to be different nobody remembers the gimmick they remember where the gimmick came from.
No comments:
Post a Comment